Kinetics
All Projects • Content Creation & UX Writing • Digital Marketing • Media Buying & Advertising • PR & Strategic Communications
YEAR 2024
About the Project
Kinetics partnered with Crescent to build a professional digital presence from the ground up, positioning the brand as a trusted insurance brokerage in both corporate and individual markets. With no prior social media footprint, we developed the entire digital identity, from strategic positioning to content creation and production. Our collaboration focused on balancing Crescent’s B2B expertise (70% of its client base) with approachable, informative messaging for individual consumers (30%). Through branding, educational content, and ongoing creative production, we helped Crescent establish credibility and visibility in a highly regulated and competitive sector.
Kinetics
All Projects • Content Creation & UX Writing • Digital Marketing • Media Buying & Advertising • PR & Strategic Communications
YEAR 2024
Digital Marketing
To support Crescent’s entry into the digital space, Kinetics led a comprehensive social media strategy across Instagram, Facebook, and LinkedIn. We crafted expert-driven content tailored to Crescent’s dual audience, combining technical clarity with visual accessibility. Our paid media campaigns were optimized for reach, engagement, and lead conversion, while community management ensured responsive, trust-building interaction. Backed by thoughtful content planning and branded production shoots, Crescent quickly saw a measurable increase in followers, engagement rates, and conversions, laying the foundation for long-term growth and digital leadership in the insurance space.
Kinetics
All Projects • Content Creation & UX Writing • Digital Marketing • Media Buying & Advertising • PR & Strategic Communications
YEAR 2024
Creative Campaign
This campaign took a bold, storytelling approach to highlight the everyday need for insurance in unexpected situations. Through cinematic visuals, dynamic scenarios, and a touch of humor, we created a series that grabbed attention and sparked curiosity. The tone was confident and relatable, encouraging audiences to think about risk in a new light. By connecting emotionally while remaining educational, the campaign reinforced Crescent’s positioning as a proactive and dependable insurance partner.
Kinetics
All Projects • Content Creation & UX Writing • Digital Marketing • Media Buying & Advertising • PR & Strategic Communications
YEAR 2024
Creative Campaign
This campaign focused on Crescent’s core promise: comprehensive protection for people, businesses, and assets. Using a consistent visual symbol of security and reassurance, the creative direction emphasized the brand’s role as a safety net across different life scenarios, from workplace coverage to medical insurance and property protection. The imagery conveyed stability, trust, and preparedness, reinforcing Crescent’s position as a reliable partner in managing risk. With a unified visual language and message-driven design, the campaign successfully elevated Crescent’s authority in the insurance space.
Kinetics
All Projects • Content Creation & UX Writing • Digital Marketing • Media Buying & Advertising • PR & Strategic Communications
YEAR 2024
Creative Campaign
Launched during Ramadan, this campaign blended humor with everyday moments to highlight Crescent’s role in offering peace of mind during the festive season. The visuals captured relatable mishaps in work, food, and social settings, presenting Crescent as the dependable safety net behind it all. With vibrant storytelling, expressive characters, and a culturally resonant tone, the campaign connected emotionally with the audience while reinforcing the brand’s commitment to protection, even in the most unexpected holiday moments.
Kinetics
All Projects • Content Creation & UX Writing • Digital Marketing • Media Buying & Advertising • PR & Strategic Communications
YEAR 2024
Creative Campaign
This campaign was designed to highlight Crescent’s scale, credibility, and impact through bold, data-driven storytelling. Using large, 3D-style numeric visuals, we showcased key milestones, from the number of partners and clients served to compensation totals and years of experience. The design blended sophistication with clarity, allowing the audience to immediately grasp the brand’s strength and reach. This campaign reinforced trust and authority while celebrating Crescent’s growth in the insurance sector.
