Performance Manager

Key Responsibilities

• Campaign Strategy & Management

  • Develop, execute, and manage paid advertising strategies across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic networks.

  • Optimize campaigns for KPIs such as conversions, ROAS, CTR, and CPA.

  • Plan and manage ad budgets to ensure efficient spending.

• Data Analysis & Reporting

  • Track and analyze campaign performance using analytics tools (Google Analytics, Data Studio, etc.).

  • Prepare weekly and monthly performance reports with actionable insights.

  • Identify trends and growth opportunities through data-driven decision-making.

• Cross-Functional Collaboration

  • Work closely with creative teams to align ad creatives with performance goals.

  • Coordinate with account managers to ensure client objectives are met.

  • Collaborate with SEO, content, and design teams to improve overall campaign impact.

• Optimization & Testing

  • Conduct A/B testing for ad creatives, targeting, and landing pages.

  • Continuously optimize audience targeting, bidding strategies, and ad placements.

  • Implement conversion tracking, pixel setups, and attribution models.

• Market & Trend Research

  • Stay updated with digital marketing trends, algorithm changes, and platform updates.

  • Recommend innovative performance marketing strategies to stay competitive.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

• 3+ years of experience in digital performance marketing or media buying.

• Proven track record of managing high-budget ad campaigns.

• Strong analytical skills and experience with campaign management tools.

• Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, TikTok Ads, and Google Analytics.

• Excellent communication and presentation skills.

• Ability to work under pressure and meet deadlines.

Skills

• Paid media strategy & execution

• Data analytics & reporting

• Budget management

• Conversion optimization

• A/B testing & experimentation

• Strong knowledge of ad platforms and tracking tools

• Problem-solving and decision-making

• Team collaboration