Marketing Manager

 Key Responsibilities

1. Strategy & Planning

• Develop integrated marketing strategies tailored to client goals and market conditions
• Conduct market research and competitor analysis to identify opportunities
• Create annual and quarterly marketing calendars for clients and internal initiatives

2. Campaign Oversight

• Manage end-to-end campaign execution across digital, social, traditional media, and events
• Ensure campaigns achieve KPIs such as awareness, engagement, lead generation, and sales
• Align creative, media buying, and content production teams to deliver cohesive campaigns

3. Client Relationship Management

• Serve as the senior point of contact for assigned clients, ensuring satisfaction and retention
• Present strategies, reports, and campaign outcomes in a clear, compelling manner
• Proactively identify upsell and cross-sell opportunities

4. Team Leadership & Collaboration

• Supervise account managers, performance marketers, and creatives on assigned projects
• Provide mentorship, feedback, and guidance to ensure high-quality output
• Facilitate collaboration across all departments for integrated campaign delivery
• Conduct the performance appraisal for the team and identifying areas of development.

5. Budgeting & Reporting

• Develop and manage marketing budgets, ensuring efficient resource allocation
• Track campaign ROI and prepare monthly, quarterly, and annual performance reports
• Recommend improvements based on performance insights and market trends

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Qualifications & Skills

Education & Experience

• Bachelor’s degree in Marketing, Business, or Communications
• 5 years of marketing experience, with at least 2 years in a managerial role
• Strong agency experience with multi-channel campaigns

Technical Skills

• Proficiency in digital marketing platforms (Google Ads, Meta, LinkedIn, TikTok)
• Strong understanding of SEO, content marketing, and analytics tools (GA4, Data Studio, HubSpot)
• Experience with brand strategy and campaign performance tracking

Soft Skills

• Excellent leadership and people management abilities
• Strong communication and presentation skills
• Creative yet data-driven mindset
• Ability to manage multiple projects under tight deadlines