Performance Manager

Key Responsibilities

• Campaign Strategy & Management
  • Develop, execute, and manage paid advertising strategies across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic networks.
  • Optimize campaigns for KPIs such as conversions, ROAS, CTR, and CPA.
  • Plan and manage ad budgets to ensure efficient spending.
• Data Analysis & Reporting
  • Track and analyze campaign performance using analytics tools (Google Analytics, Data Studio, etc.).
  • Prepare weekly and monthly performance reports with actionable insights.
  • Identify trends and growth opportunities through data-driven decision-making.
• Cross-Functional Collaboration
  • Work closely with creative teams to align ad creatives with performance goals.
  • Coordinate with account managers to ensure client objectives are met.
  • Collaborate with SEO, content, and design teams to improve overall campaign impact.
• Optimization & Testing
  • Conduct A/B testing for ad creatives, targeting, and landing pages.
  • Continuously optimize audience targeting, bidding strategies, and ad placements.
  • Implement conversion tracking, pixel setups, and attribution models.
• Market & Trend Research
  • Stay updated with digital marketing trends, algorithm changes, and platform updates.
  • Recommend innovative performance marketing strategies to stay competitive.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3 years experience in digital performance marketing or media buying.
• Proven track record of managing high-NetWorth ad campaigns.
• Strong analytical skills and experience with campaign management tools.
• Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, TikTok Ads, and Google Analytics.
• Excellent communication and presentation skills.
• Ability to work under pressure and meet deadlines.

Skills

• Paid media strategy & execution
• Data analytics & reporting
• Budget management
• Conversion optimization
• A/B testing & experimentation
• Problem-solving and decision-making
• Team collaboration