Kinetics
All Projects • Branding & Production • Creative Design • Offline Marketing • Website, App & Product Experience Design
YEAR 2024
About the Project
Kinetics partnered with Dolce Vita to introduce an authentic Italian coffee brand to Egypt and the Gulf region. Our collaboration covered the full brand journey, from identity creation and product positioning to packaging design, e-commerce development, and offline retail presence. We led the launch strategy across both markets, implementing a holistic approach that included visual branding, in-store activations, and point-of-sale material tailored for major retailers such as Carrefour, Zahran, and Seoudi.
Kinetics
All Projects • Branding & Production • Creative Design • Offline Marketing • Website, App & Product Experience Design
YEAR 2024
Digital Marketing
To support Dolce Vita’s entry into competitive markets, Kinetics executed a multi-channel digital strategy across social media and online platforms. We produced lifestyle-forward content that emphasized the brand’s Italian heritage and premium quality, while also localizing messaging to resonate with regional audiences. With strategic media buying, campaign planning, and a strong visual identity, our digital efforts helped Dolce Vita build awareness, drive e-commerce sales, and establish a distinctive voice in both Egypt and the Gulf.
Kinetics
All Projects • Branding & Production • Creative Design • Offline Marketing • Website, App & Product Experience Design
YEAR 2024
Creative Campaign
This campaign captured the warmth and joy of the holiday season through cozy, home-centered visuals. With scenes of morning coffee rituals, festive gatherings, and relaxed moments by the tree, we positioned Dolce Vita as more than just coffee, it became part of the lifestyle. The imagery blended comfort, celebration, and togetherness, reinforcing the brand’s emotional connection and seasonal relevance across both Egypt and the Gulf.
