Kinetics
All Projects • Creative Design • Digital Marketing • Event Management
YEAR 2024
About the Project
Kinetics partnered with Ruchi to introduce a new dessert concept into the market; a cozy and inviting brand offering cookies, cakes, and ice cream. The project focused on building strong brand awareness, driving lead generation, and creating a sense of community around the sweet, indulgent experience Ruchi provides. From launch, the goal was clear: build a loyal audience and generate excitement that translates into real store visits and conversions.
Kinetics
All Projects • Creative Design • Digital Marketing • Event Management
YEAR 2024
Digital Marketing
Our team led Ruchi’s digital marketing efforts across Facebook and Instagram, delivering a comprehensive strategy that included content creation, paid advertising, community management, and media production shoots. We crafted visual storytelling through mouthwatering, high-quality content and executed targeted ad campaigns to drive reach and conversions. Our community management approach encouraged interaction and built relationships with followers. The result was a significant increase in followers, engagement rate, reach, and in-store traffic; positioning Ruchi as a rising name in the dessert scene.
Kinetics
All Projects • Creative Design • Digital Marketing • Event Management
YEAR 2024
Creative Campaign
This campaign was designed to spotlight Ruchi’s signature festive and seasonal offerings, using clean, appetizing visuals and product-focused storytelling. Each design centered around rich textures and classic treats; from buttery biscuits to chocolate chip cookies and stuffed kahk; styled to evoke warmth, tradition, and indulgence. The light, inviting aesthetic paired with playful typography gave the brand a cheerful yet premium tone, while product variety was emphasized to appeal to a broad audience. This content not only drove appetite appeal but also reinforced Ruchi’s identity as a go-to destination for handcrafted, high-quality sweets.
Kinetics
All Projects • Creative Design • Digital Marketing • Event Management
YEAR 2024
Production Shoot
For this shoot, our creative direction centered on capturing the textures, freshness, and variety of Ruchi’s dessert lineup in a clean and joyful aesthetic. We began by building a detailed moodboard that mapped out the tone; light, pastel backgrounds, natural props, and soft lighting; designed to let the desserts shine without distraction. From there, we executed a carefully styled shoot that balanced overhead shots, close-ups, and action moments like pouring and serving. Post-production focused on enhancing warmth, vibrancy, and consistency across all visuals. The result was a cohesive and appetizing set of images that perfectly reflected Ruchi’s artisanal yet playful brand identity.
